Brand Identity Book

Mission
First of all, the mission is to make clothing, garments and accesories. At the same time, Barfod is aimen for building a cummunity of people and great ambassadors for the brand. Therefore we have to be where our potential costumers are. Wether it is on social media or in real life.
Further more, we have a wish and a mission to build a space where we can have people over the whole day, evenings and even some nights, both to shop, hang out or party. A space that is a flagship store in the daytime and a bar in the nighttime..

Sustainability
As a new brand, sustainability is very difficult to afford. But sustainability is more than organic cotton and avoiding to much fabricwaist. We belive in taking care of the product, so it will last as long as possible, and thats a thing you can help us with. Always read the carelabel, and only wash your garment when nessecery. And hey! the garment from last season can still be cool...

Quality
We believe that quality is actually one of the biggest keys to sustainability. Good quality usually last longer. if the garment last longer, hopefully you’ll keep it for longer, or at least pass it on to someone that can use it.

Logo design

Typography
The logo font is based on Acumin Variable Concept ExtraCondensed Black Italic
Each letter is then tilted 78° to fit into the ‘’six-square’’ logo.
Undertitels: Acumin Variable Concept semibold with a 200 spacing

Color palette
The color is a soft and gentle shade of green-gray with a subtle hint of blue. It is a muted, pastel color that is often associated with nature. It has a calming and soothing effect, making it a popular choice.
Dewkist is a versatile color that can complement a variety of other hues, including warm and cool colors. It can be used to create a variety of moods and atmospheres, from serene and tranquil to fresh and lively. In fashion, it can be used to create understated, elegant looks, or paired with bolder colors to create a more vibrant and playful appearance.

Color palette
The color Anthracite is a dark shade of gray, almost black in appearance. It has a neutral, subdued tone that can add depth and sophistication to a fashion brand's color palette. This color can be used as a versatile base color for a range of designs, or as an accent color to add contrast and depth to brighter hues. Its darkness also makes it a great option for creating a sleek, modern look.
Pair it with bright or pastel colors for a pop of contrast, or with lighter shades of gray or white for a monochromatic, minimalist feel.

Hang tags

Specifications

Assembling

Necklabel & Hangtag placement
